On Tuesday 12 October, the incubees of the Paris hub and Iéseg sales professor Bert Paesbrugghe (also incubee with www.initiatives.co) joined around a coffee to share best practices and failed attempts with their prospect customers.

The goal was to blend academic theory in a short sales course and to learn from each other by analysing the different sales approaches used by the incubator companies.

The incubees concluded the coffee meeting by a sales questioning technique to get to the problem of the prospect.